Sitting in the middle is Hassan Dayekh, founder of Dayekh Gems and Jewellery. Standing alongside him are his two sons, Alexander and Tarek, who currently run the family business.
Tarek is managing director of Dayekh Gems and Jewellery and the creative force behind our designs and jewellery. He is also responsible for the diamond and jewellery manufacturing process.
Alexander is the managing director of Dayekh Gems and Jewellery responsible for day-to-day activities. He makes sure the business is continuously innovating with recent projects such as the Cultural Olympics participation in London 2012 and Dayekh Gems and Jewellery partnership with Miles and More from Star Alliance.